Decoding Ncobo’s New Role at the PSL

On Tuesday, the Premier Soccer League (PSL) announced Andile ‘Ace’ Ncobo
as their new Football Department General Manager. In an interview with
Marawa Sports Worldwide, Ncobo revealed his new role entails multiple
tasks, including filling the role of a spokesperson for the League.

“Pretty similar, with some additional tasks as well, for instance you may
very well know that we haven’t had a spokesperson for lack of a better
term for the League,” Ncobo said. “So I’ve been given that task as well,
in addition to all other duties that fall under my portfolio in the
office.”

Ncobo pointed out that there has been a vacuum in the communications
department in the league and he has been appointed to bridge the gap
between the League, the media and most importantly the supporters.

“We respect the fact that we have media partners, we respect the conduit
that you present to us so that we can send these messages sometimes on
behalf of our sponsors and the League. But primarily aimed at the people
that we respect, the people that we exist for, the people that we create
these beautiful conversations for and amongst, the football fans,” Ncobo
said.

“So we’ve always got to be available so that they don’t ask questions and
nobody is there to answer. They don’t have to stay in the dark when we are
there to switch on the light bulb.”

 

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