bet365

Who Are Bet365?

A year after the domain bet365.com was purchased in 2000, the brand was launched, and in 20 years has become one of the worlds largest online gambling companies with a turnover in excess of $45billion generating revenues of $2.8b or more in 2020, a majority stakeholding in Stoke City FC. The company has a workforce of over 5000 employees and is widely considered one of the best bookmakers in the country.

• Established in 2000
• Hillside (UK Gaming) ENC
• UKGC licence number – 55149

First Impression of Bet365

This review will reflect the service offered at the specific point in time. I signed up on the desktop version of Bet365, but also used the mobile version to compare, as well as the Bet365 app. 

At OLBG we collect data on every bookmaker’s service, compiling the best bookies in a variety of categories. Based on this data, no bookmaker makes our top 10 in more categories than Bet365 – it does so for 19 different reasons. Its exceptional performance is inarguable. 

Bet365 Live Betting

Bet365 have exceptional live streaming available on their platform across a whole bunch of sporting events for you to follow the action as it happens.

The bookmaker is also best for quick cash-out with their cash out option great where others might be suspended while the action is taking place. Quick bet means that you don’t miss out on the value with the processes speeding up enabling faster placement of the in-play bet.

Bet365 Live Streaming

As mentioned above, bet365 have fantastic live streaming options available on both their app and website with 1000’s of live streamed events every month. Their reliable and quality streams make it easier for you as a bettor to follow the action as it happens live while being able to bet on the event.

The fact that it works so well on the mobile app is a massive positive with live streaming struggling with some other bookmakers when it comes to using their apps. Horse Racing streaming is available too with any racing screened on SkySportsRacing or Racing TV being streamed on their platform as well as meetings all around the world.

Bet365 Betting Odds

bet365 Best Odds Rank By Sport

Above are details on which sports Bet365 were most competitive last month. The percentage figure demonstrates how often they were best odds, or joint best odds for each sport when compared with other bookmakers EG: 60% means if you used only this bookmaker for a sport, you would have got the best odds 60% of the time.

Bet365 are regularly one of the top bookies for competitive odds. You can see from the table above that they are regularly at, or near, the top, when compared to other UK bookies.

Bet365 Betting App or Mobile Site 

The current Bet365 sign up offer for new customers is available on both versions of their mobile betting app currently, So if you want to grab a tasty new account bonus right now you could do much worse than to download the Bet365 app and get started on there. Bet365 have a very decent live streaming service for their customers, and this is something that app users can take advantage of as well. 

The Bet365 app gives a great experience of watching sport on your mobile device so you’ll be able to watch what’s happening with your bets clearly and easily.

Bet365 Football Betting

Bet365’s high ranking for football betting as shown in the table above is important as the better prices allow for better winnings. With the vast majority of bets placed on football being accumulators even a small increase of odds over other bookies is massive. Slightly different odds when it comes to bets in your acca’s can make a massive difference in your overall winnings.

The level of football coverage among bookies these days is excellent but bet365 really take it to another level. They offer the best football bets in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on bet365 cover an amazing depth of leagues. There are five Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

Bet Builder 

With their sheer range in selections, as well as prices, it’s no real surprise that bet365 comes out on top. Whereas some bookmakers offer bet builders on football, if at all, bet365 has them across multiple sports, including tennis, rugby and basketball. On top of that, they can be included in multiples – great news for fans of accumulators and higher odds. Bet365’s bet builder is available in-play, and all selections have cash out.

Bonuses

Boosts, Multiboosts, Bonuses, Freerolls, Specials, Offers, Cashbacks all have featured on Bet365 Promotions.These promos are ever-changing, so please check them out to see what is new this month.

Cash Out

Bet365 offers Cash Out, allowing users to settle bets early. Cash Out the entire bet or partially Cash Out, leaving some stake. Availability varies based on event, market, and timing. Auto Cash Out settles bets if the value reaches a threshold. Colossus Cash Out is also available for pool bets.

Bet365 Horse Racing

We’ve taken plenty of things into account, including odds, event coverage, ante post markets, cash out, BOG and much more, and it’s bet365 that ranks no.1

Bet365 Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 8.00 am. For example, if you get a tip for horse racing,  take the 6/1 Early Price and your selection wins at 8/1, Bet365 will pay you at 8/1. The Bet365 BOG applies to single and multiple bets placed at early prices and there is no max restriction in terms of maximum benefit pay out.

Bet365 US Sports Betting

A full range of American Sports is available. At the time of writing, only the MLB season isn’t up and running, with the other major leagues in full swing. Beyond that, and maybe somewhat surprisingly given its lack of international racing coverage, there are lots of international markets for these sports, particularly for basketball.

American Football Betting

Bet365 doesn’t quite compete with our top three in terms of the odds on offer in American football, but arrive at the relevant section of their site or app and you’ll be flooded with bet boosts. And that doesn’t just go for the NFL, when college football is on, there’s plenty of boosts there, also – think mini bet builders across the day’s slate all with odds made more enticing. There is also acca insurance and live streaming to boot.

Basketball Betting

Bet365 covers both the men’s and women’s NBA, as well as global coverage in Australia, China and across Europe, and even Under 20 competitions. For a large amount of these bet365 also offers live streaming. Regular bet365 users will find the basketball section familiar, while newcomers will quickly familiarise themselves with the clear, considered layout. Unfortunately there are no stats to go with the markets or bet builder. That said, bet365 absolutely deserves its spot among the best NBA betting sites.

Baseball Betting

Head to the baseball section on the bet365 site or app and you’ll see plenty of baseball-specific bet boosts, on pre-made bet builders and boosted trebles. And you can also factor in baseball bets into multi-sport accas that are also boosted. There are no stats, but the odds are competitive, there’s a good range of events covered and market depth is above average. What sets them apart, however, is that you can live stream baseball games on their site – something not common across UK baseball sites.

Ice Hockey Betting

Like the basketball offering, as well as the biggest league in the sport, the NHL, there are a huge number of other leagues around the globe. You can bet on games in Russia, South Korea, Sweden, the Czech Republic and more. There are good outright future markets for NHL betting, and the markets within games are loaded.

Bet365 Greyhound Betting

It’s easy to assume that the best bookmaker for greyhound racing would be an old school, legacy name that’s been pricing up the dogs for decades, but it’s actually bet365. The UK’s first online-only bookmaker scores the highest overall mark across our research. They’ve nailed their platform generally, and when it comes to greyhound racing there is brilliant event coverage, as many markets as possible, fantastic promotions and live streaming. On top of that you can even search by dog – an intuitive feature that has clearly been created by people who bet on greyhounds themselves.

Bet365 Darts Betting

In terms of darts betting sites in the UK, Bet365 makes our top 10. Plenty of markets, with a brilliant in-play and live betting option, and excellent live streaming of a whole host of darts events throughout the year. Bet365 consistently churns a great service regardless of the sport, and it’s no different when it comes to darts. Their odds aren’t quite as good as other bookmakers in our top 10, but they more than make up for it through their event coverage and markets on those said events.

Bet365 Snooker Betting

I’m always on the lookout for great snooker betting sites. There aren’t any snooker specific promotions that I can see at the time on bet365, but you can use general ones across the site for snooker bets. In their snooker section they have everything you’re after – bet builders, in-play betting, cash out, live streaming and, to top it off, a load of in-depth statistics to help you out when deciding where your money should go.

Bet365 Rugby Betting (Union & League)

Bet365 is the 3rd best rugby betting site in the country. Overall bet365’s score in this top 10 is the same as Unibet one place above, it’s down to bettor preference in terms of what you’re after. For markets per game, bet365 is better, with more on offer, but doesn’t quite match Unibet for odds or event coverage (despite still being very good). They also have more promotions, particularly rugby-specific ones, so there’s normally an offer to boost to take advantage of.

Bet365 Cricket Betting

Bet365 is the fourth best cricket betting site. Bet365 provides bettors with brilliant odds, as we’ve come to expect, and in terms of cricket betting sites, it’s no different here. The popular bookmaker, often the first port of call for many, doesn’t provide the stats of boosts that other bookies do, but with such a solid offering in terms of markets and odds, they have to be included..

Bet365 Golf Betting

For the last Masters, bet365 offered 36 different markets, including top 5 finish, top 10 finish, top 20 finish, 72 hole match betting, top left-handed player and to make or miss the cut. It’s great to see this level of coverage. Aside from the Ryder Cup and the four Majors, all of which are being played next year, there are the likes of LIV Golf Events that I’d expect to see, and a number of smaller events – Andalucia Masters, BMW Ladies Championship, plus a few more. Also, the odds are better than most so I’ll keep bet365 in mind when the majors roll around.

Bet365 Motorsports Betting

Aside from Formula 1, Bet365 also offers markets on Supercars, Speedway and NASCAR. I love to see this level of market depth for the upcoming Grand Prix – with a load of different markets covered and plenty to bet on.

Bet365 Boxing Betting

Bet365 remains a very solid option as a boxing betting site. Bettors who tend to wager on other sports will be familiar with Bet365’s layout and app, with boxing part of the same slick operation. There is an enormous range of markets, covering more fights than most other bookmakers, with great options for bet builders and accumulators.

Bet365 Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG; let’s dig in.

Esports Betting

When it comes to eSports betting Bet365 rank highly as one of the best esports betting sites with their wide amount of markets forming a big part of the reasoning. Bet365 have more than 17 times the options of eSports betting compared to their nearest rival with no other site giving the amount of markets.

One example of this given on our eSports betting sites page sees Bet365 have 34 different betting markets on a DOTA match compared to just 8 given by other bookmakers. Bet365 offer betting on numerous games such as CS:GO, DOTA 2, League of Legends, Overwatch plus many more. Their coverage of esports is also fantastic with Twitch streaming available on their site and app which covers some of the big gaming events. 

Handball Betting

Handball is increasingly popular and Bet365 looks to be offering plenty for punters to bet on various handball events and tournaments worldwide. As well as the World Championships and Champions League, there are domestic competitions in Denmark, France, Poland, Turkey and more. This is a really good handball option if that’s where your betting takes you.

Cycling Betting

Bet365 offers betting on cycling for sports bettors who like to dabble in cycling betting, and comparing it with others out there it’s what we’d expect. There isn’t a load of markets, but that’s true of anywhere to be honest. What you can get is odds on next year’s Tour de France winner, as well as some of the Classics. This includes Paris-Roubaix, Milan-San Remo and the Tour of Flanders, and that’s better than a lot of other sportsbooks have listed at the same time.

Aussie Rules Football Betting

Again, bet365 is the stand alone UK bookmaker when it comes to betting on Aussie Rules football. Not only do they cover the AFL (as you’d expect), but they also have markets for the AFL Women, SANFL, VFL and WAFL. Within that the markets are deep, and they are the only bookmaker with in-game stats as well as sport-specific bet boosts.

Political Betting

Bet365’s UK political betting offering is as good as most, certainly in terms of markets available, and odds on those markets. While it may not be no.1 for its political output, it’s still a brilliant service on offer. Both their site and app impress, and in political markets, their odds are extremely competitive. 

Entertainment and Specials

Bet365’s specials markets are fantastic. I can see markets, with good odds, for a number of TV shows such as Strictly Come Dancing and I’m A Celebrity, but also things like the Booker Prize and the Christmas Number One. On top of that, there are markets for TV shows in other countries (something you rarely see, apart from the US), with shows in Italy and Sweden covered.

Virtual Sports

As well as the classic sporting action, Bet365 also rank highly when it comes to betting on virtual sports with the amount of action offered staggering.Their virtual sports options include 5 Soccer leagues, 5 Horse Racing tracks, Greyhounds, Cricket, American Football, Speedway, Motor Racing, Tennis, Darts, Basketball, Tennis, Trotting, Cycling and Golf.

With so many different options to bet on when it comes to Virtual Sports it’s nor surprise to see that Bet365 are one of the best bookmakers for Virtual Sports.

CASINO

With over 300 slot games available on Bet365 the casino side of things offers great quantity and quality when it comes to casino gambling. The Bet365 casino is known for its quality with ratings of 4.6 out of 5 from the overall ratings that are provided on our site.

Bet365 also offers multiple versions of roulette and blackjack on the site and app with other games such as Baccarat and Live Poker. There are also the great new live casino games that are constantly added like Monopoly Live and Crazy Time.

Bet365 Account Opening Process

It is now par for the course due to legal requirements imposed for sports and online casino play that at some point you will have to verify and identify yourself by uploading a series of documents to prove your identity, including name and address as well as payment methods and sometimes.

1. Driving License or Passport
2. Bank Statement or Utility Bill
3. Payment Method

If this is the first time you have come across this, do not worry, it is standard practice and a legal requirement for online casinos to offer you an online gaming experience.

Navigation and user experience [desktop v mobile]

The Bet365 site and app both have a similar layout with the green and black colours staying consistent throughout the platform. Bet365’s low score on both the App Store and Google Play may point towards a poor user experience overall but there are still positives to be had.

Our user reviews point towards the reliability of the site being impressive plus the app being good due to the fast sign in process on there.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to Bet365 I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very indeed. Placing a bet on Bet365 is straightforward with the betslip instantly appearing on your screen when you click a selection.

Managing your account

As mentioned above, the design really makes this tick. On the desktop version, it’s stuff left and right of screen (menu and search to the left, account and bets to the right). On the app, it’s at the bottom, with search, account and bets at the top, with a main nav bar at the bottom that can get you to different sports, in-play options and casino (plus return to the home page).

Managing your account on Bet365 is simple with a wide range of options available on the account page including banking, gambling controls and activity. The my activity section shows you your win/loss for 7 days, 30 days or 12 months including Net Deposits and Deposit limits that you have set too.

Bet365 Managing Your Account

Managing your account is a crucial part of your betting experience and Bet365 make it easy for you to navigate through the different sections.

The messages section of the account shows you any sort of messages that Bet365 send you with them mostly being offers and promotions you can get.

Bet365 Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided. Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins. You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect Bet365 to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. Bet365 have a legal obligation to question your activity if they believe it to be suspicious. As part of Bet365’s commitment to safer gambling, they aim to make zero revenue from harmful gambling by the end of 2023.

Bet365 Review Summary 

Overall, Bet365 is one of the best bookmakers available in the UK. As mentioned, they make our top 10 for 14 different categories – an absolutely huge amount that very few other bookmakers can compete with. 

A huge part of this is down to the markets offered, the consistency of their odds and their dedication to covering smaller sports properly, giving them the love that they deserve. There aren’t many sportsbooks where you can bet on surfing, WWE, water polo and the like, but here you can.

If you are a bettor that likes to look around, has a few accounts, and is constantly trying to squeeze out the best value in upcoming markets, you have to have a Bet365 account. There are simply too many parts of the UK betting landscape that Bet365 excel at for you to not take advantage.