William Hill

Who Are William Hill?

William Hill was founded in 1934 and has been a household name in the UK for some time. In recent years they have also become one of the UK’s top online bookies, offering great odds on loads of different sports and events.

The Hills betting offers are generally available for both new and existing customers, and they have improved their range of offers and promos every year.

William Hill leads the way with “request odds”, where you ask for a price and the William Hill compilers supply your personalised odds. They also offer a huge section of pre-loaded bet builder odds, they have so many variations under the #YourOdds hashtag you will be spoilt for choice.

• Established in 1934
• WHG International Ltd.
• UKGC licence number – 39225

First Impression of William Hill

This William Hill review was conducted across the desktop and mobile versions of the site, as well as on their app, so will reflect all three platforms.

William Hill has been one of the most recognisable bookmakers on the UK high street for nearly 100 years, and remains a big player in the space with its online offering. 

William Hill Live Betting

Live in-play betting is available on William Hill, just look for the in-play section of their main menu. The offering is great. There’s some football, tennis and cricket, plus handball and esports. Look a little closer and you’ll find beach volleyball, esports and table tennis. They’ve got most things covered.

Most of these have supporting stats,including football, tennis and a few other sports.

William Hill Live Streaming

With live betting comes live streaming and William Hill does this through its William Hill TV, broadcasting from 24 different racecourses around the country. Their service can be watched by all William Hill customers, who just need to log into their account before following the steps below which differ depending on the device in use.

In addition to this, you can live stream selected basketball, football, cricket and tennis matches.

William Hill Betting Odds

William Hill App is competitive with betting odds. The percentage figure you see is how often you would be getting the best odds for a particular sport if you used only the William Hill betting app.

EG, if you see William Hill in 2nd place for a sport, and a percentage of 48% – it means that there is one other bookmaker who is best priced more often, but even if you stuck with William Hill you would get the best odds 48% of the time.

You can see how it compares to our best bookmakers for in-play betting list here.

William Hill Best Odds Rank By Sport

William Hill Betting App or Mobile Site 

The William Hill app does an excellent job in covering all your betting requirements when on the go. As well as the William Hill sportsbook, there is gaming, slots, tables and casino options available, once you have initially downloaded the William Hill app.

The A-Z sports tab was in the right place and the black coloured headers stood out and separated the different sections of the app. The menu was incredibly user-friendly, no whistles or bells, just a list of sports, exactly what you want. The William Hill app didn’t all meld into one, which made finding what you were after simple.

The William Hill app was one of the best apps we tested in the navigation category, in other words everything I was looking for on the William Hill app I found easily. When you are packed in like sardines on a commuter train, or looking to place a bet whilst in the queue for coffee, placing a bet via an app needs to be simple.

The William Hill app could not be faulted for ease of use. Take a look at the carousel of screenshots below, we think you will agree that it looks intuitive, even for novice bettors we expect there would be no issues. The William Hill quick bet facility is a boon, when you select a price on an event a quick slip instantly opens, meaning you can get on in seconds. App users can also set a default start page, where having checked OLBG tipsters football predictions or horse racing predictions you can choose the football or horse racing start page.  

William Hill Football Betting

At William Hill, the football odds are pretty good. In addition to that, there are regular promotions, enhanced accas, odds boosts, and more, and these definitely elevate it. There are enhanced odds, identified by the yellow arrow icons dotted about, and as expected, there is a huge variety in global leagues covered on top of the Premier League and major European leagues.

Bet Builder 

The William Hill bet builder is really good. William Hill calls it “Build #YourOdds” as the chance to “create your own acca”. There are heaps of different markets, and plenty of ways that you can tailor your bet to you.

Bonuses

You can obviously use the welcome offer to place football bets, but on top of that there were a couple of football-specific offers that I could find in addition to the bet boosts.

William Hill has daily acca best boosts and daily Build #YourOdds boosts, meaning that most, if not all, days you bet you’ll find ways of upping your odds. There is also a free to play game – correctly predict five questions on a selected match and you’ll get £20 in free bets.

Cash Out

Cash Out is, of course, available at William Hill, and it’s actually one of the best in the country when it comes to this feature. They offer Cash Out (Cash In My Bet) and Partial Cash Out (Partial Cash In My Bet) options for single and multiple bets. Cash Out allows you to secure a profit or minimise losses before settling, while Partial Cash Out lets you cash in part of your bet. Look for the symbols under “Open Bets”.

William Hill Horse Racing

Within the racing section you’ll see racecards for upcoming meets, all the races which have extra places offered, as well as the ability to build your own racecard.

William Hill offers Best Odds Guaranteed to its customers. You can get BOG after 10am on race day of all UK and Irish races, including in multiples, and with a maximum restriction set at £2,500.

William Hill US Sports Betting

A full range of American Sports is available. At the time of writing, all the major leagues are in full swing. 

American Football Betting

When you land on an American football section, you want to see game lines, with spread, total and moneyline markets right there. Thankfully, you get that at William Hill. Some UK bookmakers try to Anglicise US sports, but removing the spread is completely the wrong thing to do as it’s the main thing punters look for from the off, so it’s great to see William Hill avoiding this common mistake.

The NFL Build #YourOdds allows you to give any game a boost if the odds are already more than 3/1.

Basketball Betting

The great news is that you can watch live NBA games through William Hill TV, something that puts it way ahead of most UK bookmakers. 

In addition to that, that there are events for the top leagues around the world, including the EuroLeague, Greece, Italy, and Australia. In terms of specific markets, you’ll find moneyline, total points and handicaps, plus plenty more. You can also bet in-play, with odds available quarter by quarter.

Baseball Betting

For MLB, you can choose from markets such as the outright winner of the series, the two teams that make it to the World Series, as well as all the usuals – Run Line, Winning Margin and Team To Score First Run and so on. There are also markets for the Korean and Taiwanese leagues.

Ice Hockey Betting

The NHL is front and centre, understandably, in the William Hill ice hockey section. You’ll also find competitions in Finland, Germany, Slovakia, the Czech Republic and more, as well as US college competitions. Their betting markets include Puck Line, Money Line, Total Goals, Highest Scoring Period, Double Chance, Winning Margin, Win/Draw/Win Betting and a selection of 3-Way Handicaps. 

William Hill Darts Betting

William Hill is great for darts betting promotions, and those really ramp up when we get to World Championships time, while their in-play and live streaming options are quality, too. On top of all that, they have excellent market coverage – think nearly 20 different markets for a Modus league game.

William Greyhound Betting

For odds and markets William Hill is one of the best greyhound betting sites in the country. On top of the all UK and Irish races (as expected) they also offer most races from around the world (Japan, the United States, Australia etc.) For those that want to watch races live, you can tune into William Hill TV, and in the absence of any live events, this virtual racing is about the best going. If you have put your bets together, you’ll be pleased to know that William Hill offers acca insurance, also. See how they compare among the best greyhound betting sites in the UK.

William Hill Snooker Betting

William Hill has pretty much the best snooker odds out there, and rank no.3 overall for best snooker betting sites. A reliable, trusted UK bookmaker for decades, William Hill has built a reputation as one of the best in the business for good reason. Thankfully, they’ve moved with the times, and have ensured that their app is perfect for snooker betting. Once you’ve found the snooker tab you’ll be greeted with plenty of markets, across all the snooker events that you’d expect, with live streaming on selected tournaments.

William Hill Rugby Betting (Union & League)

Rugby betting markets (across League and Union) offered for individual matches include 3-Way Handicap, Total Points, Winning Margin and a range of Try Scorer options. All the major leagues and competitions are covered across both codes which is great to see.

William Hill Cricket Betting

Based on our research, only William Hill and Star Sports have the best cricket odds in the country. The two bookmakers are the best places to go for cricket odds. They both have a brilliant range in markets and have simply applied their focus in providing the best prices. Cricket fans who wish to line shop, and find the best value that they can, aren’t going to find any cricket betting sites that offer better than William Hill or Star Sports.

William Hill Tennis Betting

Yet another sport that William Hill ranks in the top 10 for. For tennis, William Hill is a great example of determining what type of bettor you are, and finding the best bookmaker accordingly. If you want great odds pre-match then BetVictor may edge William Hill, at least in a few markets, but, as mentioned, in-player bettors who want to watch the action would prefer William Hill. You can stream matches, use the in-game statistics, and cash out at any point if you think momentum is beginning to shift. 

William Hill Golf Betting

It’s difficult to fault the golf output here. There are future markets on all the majors, as well as the Ryder Cup and Solheim Cup. There are also LIV Golf Events, the Andalucia Masters, BMW Ladies Championship, plus a few more. You will find golf odds on the likes of Top 5 and Top 10 Finish, Round Leaders and Dual Forecast right here, and even Hole In One markets. 

William Hill Motorsports Betting

One of the best motorsports betting sites in the UK. William Hill has great variety in markets, amazing event coverage and excellent in-play betting. Their odds are also very good, probably second best in the entire industry. That said, it’s very close, and William Hill’s motorsport offering is still right up there with the absolute best.

William Hill Boxing Betting

I like betting on boxing with William Hill. There’s plenty of bouts listed, with loads of markets in each, including Round Betting, Total Rounds (Under/Over), Round Group Betting and Will The Fight Go The Distance. Closer to the time of each fight you get good bonuses and promotions added, too.

William Hill Other Sports Betting

Whilst these sports aren’t as popular, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG; let’s see how William Hill fares.

Handball Betting

Handball is increasingly popular and William Hill looks to be offering plenty for punters to bet on various handball events and tournaments worldwide, including Iceland, France, Hungary and Portugal, on top of the World Championships and Champions League. Markets include Win/Draw/Win, Handicap, Total Goals, Win Match and Draw No Bet markets, all with in-play and cash out available. 

Cycling Betting

William Hill offers betting on cycling for sports bettors who love their cycling, and comparing it with other UK bookies it’s pretty good to be honest. There are markets for the classics like Paris-Roubaix, Milan-San Remo and the Tour of Flanders, and that’s obviously on top of the three major tours. 

Esports Betting

Despite William Hill having a big presence when it comes to mainstream betting, they also have betting available for esports markets. Betting is available on games such as DOTA 2, Counter-Strike, League of Legends and FIFA as well as many others. Esports betting is of course not as traditional as normal betting markets but it’s popularity is increasing as gaming grows in size year-by-year. 

Political Betting

You can compare William Hill to other political betting options and see if you agree. We have them as the 6th best in the country based on all our collected data. Regional by-elections take top billing on its politics page only emphasises the effort put into UK political betting markets. Newcomers will love the additional information provided on the same page, with a “jargon buster”, as well as political betting tips, what to look out for, and links to political betting promotions.

Entertainment and Specials

As with its politics offering, William Hill is fantastic for entertainment and specials, too, and are the 5th best in the country based on our ranking of the best entertainment bookmakers in the UK. They have a consistently excellent offering on specials and entertainment bets. One thing that sets William Hill apart from a lot of its competitors is the merging of entertainment and sport, with odds on ESPY Awards winners right in among a tonne of reality TV markets and whether Harry Kane is going to get knighted or not. For sheer variety, William Hill is hard to beat.

Virtual Sports

Virtual betting is growing in popularity seemingly year-by-year these days and it’s no surprise to see William Hill offer a wide range of virtual sports on their platform.

There are plenty of virtual sports covered, including horse racing, greyhounds, football, cricket, motor sports, American football and basketball.

Casino

William Hill does have a full casino offering.

William Hill Account Opening Process

You can register from this OLBG page or the OLBG App; either way, you will receive the latest offers. To create your new account, you will need to click the banner on this OLBG page. To register, you will need to:

1. Supply your full name.
2. Submit DOB and place of residence, including postcode.
3. Submit email address and phone number/s.
4. Create a memorable password for your new William Hill account; please make it different to other passwords you have. 
5. Deposit Funds and opt-in for your William Hill free bet.

Navigation and user experience [desktop v mobile]

Overall the navigation is a bit cluttered. There’s a lot of information crammed into each page which may be a little disorientating for some, but I never found it hard to find anything and, to be honest, kept seeing little alerts or icons telling me about various things (if there is cash out, price boosts, live streaming etc) that normally you have to hunt around for. You definitely get the sense that people who bet regularly are involved in designing the product.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. 

Placing a bet on William Hill is straightforward with the betslip instantly popping up on the side of your screen on the desktop site. This adds your selection straight into your slip with the speed of placing the bet after clicking it less than a second.

The app is fairly similar to the desktop site with the betslip going at the bottom of your screen as soon as you pick your selection on there. In-play betting will always be slower to place a bet but from the example bets that we did we found that the prices stayed the same for the few seconds it took for the bet to process in-play.

Managing your account

An integral part of any betting site is the account management side of things with the ease of access to various account details always important. Plenty of options are available in the My Account section of William Hill including Bet History, Banking History and overall transactions.

Safer Gambling portals can be found in the account section too with William Hill’s safer gambling portal a brilliant tool to use on the site and app. Deposit limits, current time alerts, specific product restrictions and more can be found in the safer gambling section.

William Hill Responsible Gambling Features

This is an excellent part of the William Hill product. By going to their Responsible Gambling menu in the navigation, you can turn deposit limits on or off, and then obviously set what these limits are. You can also deactivate your account through their Self-Exclusion tool, add a timer to monitor how much time you’re spending betting or take a self-assessment test to monitor your behaviour more closely. Overall, it’s a really good showing.

William Hill Review Summary 

There’s no debating that William Hill is one of the best bookmakers in the UK. Being in the top 10 for so many categories is testament to that, and there’s only one bookie in the country that makes more of these lists than Hills.

You can tell from the sports that William Hill is particularly good at – greyhounds, horse racing, darts, snooker etc. – that there is an old school, heritage feel about the brand. They’ve been doing this a long time and doing it well, while being to stay relevant and add new features to their product that perform better than other bookies (think newer additions like cash out and bet builder).

The website could be a bit cleaner – there’s definitely a lot to take in and it can all feel a bit cluttered and difficult to navigate at times. Once you’re used to it and using it regularly you can get past this, however. All in all, this is one of the best bookies in the country.