Unibet

Who Are Unibet?

Founded in 1997, Unibet is a Swedish-owned company that has been one of the leading brands in the world for betting since it was established. Offering huge football betting options in particular, but also the very best of horse racing and many more, they’ve established themselves as one of the best in the industry.

Nowadays they are a very large global operation with customers spanning across over 100 different countries and offering a wide range of betting markets on all sports, particularly football and horse racing.

• Established in 1997
• Platinum Gaming Ltd.
• UKGC licence number – 45322

First Impression of Unibet

This review will reflect the service offered at the specific point in time. I signed up on the desktop version of Unibet, but also used the mobile version to compare, as well as the Unibet app. Unibet gives punters plenty to choose from with a huge range of local betting markets including horse racing betting, hundreds of football Leagues, US sports, tennis, boxing and more.

Unibet also offers a diverse range of markets on more obscure sports like volleyball, handball, and esports. 

At OLBG we collect data on every bookmaker’s service, compiling the best bookies in a variety of categories. Based on this data, Unibet is one of the best bookmakers in the country, making 14 of our top 10 lists.

Unibet Live Betting

Unibet’s live in-play betting services are one of the best with a large variety of in-play betting events available. From football to esports, there are so many different markets that you can bet on in-play with stats and live odds.

Despite not being one of the best for in-play betting rankings wise, Unibet still has features that put it above many other bookmakers. Unibet’s bet club for in-play betting also allows you to have £10 in free bets every week to use for in-play fixtures.

Unibet Live Streaming

Live streaming on the Unibet site and app covers a variety of different sporting events once you are logged in. Esports events are a perfect example of this with Unibet having Twitch streams on their sites for certain eSports events.

The direct Twitch stream for these events allows the user to watch live eSports games as they are happening on one of the biggest streaming platforms for gaming. Other streaming events are available under the UTV logo which indicates live streaming by Unibet, with horse racing streaming also there if you bet a minimum of £1 on the race. With over 165,000 live events covered every year Unibet provides members with one of the best live streaming services of any bookmaker.

Unibet Betting Odds

When it comes to betting on football, Unibet rank highly in the best odds bookie rank for football with a high percentage of better odds. Unibet also rank in the Top 10 of bookmakers when it comes to best odds for horse racing too. With two of the biggest sports available to bet on having some of the best odds around through Unibet it shows how good the bookmaker is.

Unibet Betting App or Mobile Site 

The current Unibet sign up offer for new customers is available on both versions of their mobile betting app currently, So if you want to grab a tasty new account bonus right now you could do much worse than to download the Unibet app and get started on there. Unibet have a very decent live streaming service for their customers, and this is something that app users can take advantage of as well. 

The Unibet app gives a great experience of watching sport on your mobile device so you’ll be able to watch what’s happening with your bets clearly and easily.

Unibet Football Betting

Unibet’s high ranking for football betting as shown in the table above is important as the better prices allow for better winnings. With the vast majority of bets placed on football being accumulators even a small increase of odds over other bookies is massive. Slightly different odds when it comes to bets in your acca’s can make a massive difference in your overall winnings.

Bet Builder 

Across all our testing, it’s Unibet who offers the best odds when it comes to bet builders. In addition, you can make up to 12 selections per builder, tailoring incredibly specific bets to your requirements. The bookmaker is already an excellent option for cash out and in-play betting, and factoring those into its bet builders makes it one of the best around.

Bonuses

Boosts, Multiboosts, Bonuses, Freerolls, Specials, Offers, Cashbacks all have featured on Unibet Promotions.These promos are ever-changing, so please check them out to see what is new this month.

Cash Out

Cashout is a very important betting feature for punters these days so it’s crucial that bookies integrate this feature into their mobile betting apps. Unibet have done this well allowing their customers to instantly cash out their bets on any device they like.

Unibet Horse Racing

Their coverage of racing goes across the globe with a whole host of racecourses available to bet on including all UK and Irish racing.

Unibet Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 8.00 am. For example, if you get a tip for horse racing,  take the 6/1 Early Price and your selection wins at 8/1, Unibet will pay you at 8/1. The Unibet BOG applies to single and multiple bets placed at early prices and up to twenty-five thousand pounds (£25,000.00) per customer per day.

Unibet US Sports Betting

A full range of American Sports is available. At the time of writing, only the NHL season isn’t up and running, with the other major leagues in full swing. Beyond that, and maybe somewhat surprisingly given its lack of international racing coverage, there are lots of international markets for these sports, particularly for basketball.

American Football Betting

Unibet is the 7th best NFL betting site, and actually scores the same overall as BoyleSports in our data collection, but for completely different reasons. While the latter is all about boosts and promotions, you’ll find very little of that at Unibet. That, however, matters very little because the odds are so great. Line shoppers should absolutely head to Unibet (along with Ladbrokes, and a few others to come) when hunting around for the best value on NFL betting.

Baseball Betting

Unibet runs a whole heap of preseason MLB specials that are always worth checking out, with player props and outrights that other bookmakers just simply don’t list. They don’t cover as many leagues as others – there’s no Japanese markets, for example – but the odds and markets that they have on the leagues that they do cover are of a very high standard. You can also use some general promotions and offers on your baseball betting, which is always a plus.

Ice Hockey Betting

Like the basketball offering, as well as the biggest league in the sport, the NHL, there are a huge number of other leagues around the globe. You can bet on games in Switzerland, Sweden, England, the Czech Republic and more. There are good outright future markets for NHL betting, and the markets within games are loaded.

Basketball Betting

No UK bookmaker can match Unibet when talking about the best basketball betting sites. For those interested in doing a little line shopping, Unibet’s basketball odds are unrivalled, comfortably offering the best, while also being among the top four or five bookmakers for markets offered. Not only can you also create your own bet builders on basketball games, there are supporting statistics on screen to help inform your decision. Unibet is the stand out option. 

Unibet Greyhound Betting

Partnering with the Racing Post means that Unibet offers a tonne of information pre-race. There are picks for the first three places and expert opinion on all runners. Add to that the form drop-down option for each runner and it makes Unibet one of the best greyhound betting apps (it’s worth saying this is as good on their site, also).

Unibet Darts Betting

In terms of darts betting sites in the UK, Unibet makes our top 10. One of the best darts betting sites for in-play bettors. Unibet sponsors the Premier League of Darts and back it up with great darts coverage, especially for in-play betting. Their site and app are speedy, reacting quickly to what’s going on, the live streaming is about as good as it gets and there are plenty of markets to bet on in real time. 

Unibet Snooker Betting

I’m always on the lookout for great snooker betting sites. Select any random snooker match on Unibet and you should find around 15 markets available to bet on at your fingertips per match; that’s something that’s difficult to find elsewhere. Unibet also offers a good option when it comes to live streaming on particular snooker events, so also bear them in mind if you’re a big fan of in-play snooker betting.

Unibet Rugby Betting (Union & League)

Unibet is the 2nd best rugby betting site in the country. For those trying to eke out the most value from rugby betting odds, it may pay to bet with Unibet – it just depends what you’re after. Unibet offers better odds over more markets than Betfair, but doesn’t have quite the same number of markets available (they still have a tonne) or run as many rugby-specific promotions. That said, you can still stream live games, the in-play offering is brilliant; they have every event covered that you could wish for.

Unibet Cricket Betting

Unibet is the sixth best cricket betting site and where you head for the full in-play experience. It’s a cricket betting site that still offers decent odds and a welcomed number of markets to bet on, just not as many as those above it on this list. That said, you can live stream cricket matches on Unibet and there are infographics with supporting statistics alongside the markets displayed. That means cricket punters have got as much information as possible at their fingertips, all in one place, to make informed bets on the IPL, T20 World Cup and much more.

Unibet Tennis Betting

Unibet makes our top ten because it’s fantastic. It doesn’t reach the absolute top because it doesn’t have the same event coverage, or selection in markets, as those higher up on the list. The way to think about it is that if you may not be able to find absolutely anything and everything in tennis betting, but if you do find the market to bet on at Unibet, the odds will be as good as any, and the experience will be slick and instinctive.

Unibet Golf Betting

It’s great to see this level of coverage. Aside from the Ryder Cup and the four Majors, all of which are being played next year, there are the likes of LIV Golf Events that I’d expect to see, and a number of smaller events – Andalucia Masters, BMW Ladies Championship, plus a few more. Also, the odds are better than most so I’ll keep Unibet in mind when the majors roll around.

Unibet Motorsports Betting

Aside from Formula 1, Unibet also offers markets on Supercars, Speedway and NASCAR. I love to see this level of market depth for the upcoming Grand Prix – with a load of different markets covered and plenty to bet on.

Unibet Boxing Betting

Line shoppers should stop and take a look at Unibet. For experienced bettors, who like to compare and contrast across boxing betting sites, Unibet should absolutely be on your list because their odds are as good as any, if not better, on a huge number of boxing betting markets.

Unibet Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK.

Esports Betting

Betting on eSports is growing in popularity constantly with the growth of competitive gaming and Unibet have an extensive list of esports betting available.Despite being a relatively new area of betting the phenomenon that is esports betting has seen more markets be available on top of the traditional winner betting. Number of maps won in a game, legs won, most kills for some games such as CS:GO make betting on eSports extremely popular.

Their coverage of eSports is also fantastic with Twitch streaming available on their site and app which covers some of the big gaming events. 

Handball Betting

Handball is increasingly popular and Unibet looks to be offering plenty for punters to bet on various handball events and tournaments worldwide. As well as the World Championships and Champions League, there are domestic competitions in Denmark, France, Poland, Turkey and more. This is a really good handball option if that’s where your betting takes you.

Cycling Betting

Unibet offers betting on cycling for sports bettors who like to dabble in cycling betting, and comparing it with others out there it’s what we’d expect. There isn’t a load of markets, but that’s true of anywhere to be honest. What you can get is odds on next year’s Tour de France winner, as well as some of the Classics. This includes Paris-Roubaix, Milan-San Remo and the Tour of Flanders, and that’s better than a lot of other sportsbooks have listed at the same time.

Aussie Rules Football Betting

Numbers seven to 10 in our list of the best AFL betting sites all score the same overall across our data points. How they got to those scores differ depending on the bookmaker in question, so whether you want to choose them to wager your money with depends on what’s important to you as a bettor. As far as Unibet is concerned, it’s their event coverage that’s exceptional – they have everything covered. Their markets and odds are good, but not as great as others, but overall they are still one of the best around.

Political Betting

Unibet’s UK political betting offering is as good as most, certainly in terms of markets available, and odds on those markets. While the site is easy to navigate, one thing that lets it down is a hang-up from sports betting, signposting various markets as “leagues” which can be a little confusing. It’s a minor quibble, however, because the actual product on offer is very good, especially its “In the Spotlight” tabs, which rotate particular markets at varying times.

Entertainment and Specials Betting

Unibet’s “TV & Novelty” markets are fantastic. I can see markets, with good odds, for a number of TV shows such as Strictly Come Dancing and I’m A Celebrity, but also things like the Booker Prize and the Christmas Number One. On top of that, there are markets for TV shows in other countries (something you rarely see, apart from the US), with shows in Finland and Sweden covered (clearly from its ownership).

Virtual Sports

The variety of Virtual Sports options on the Unibet site and app make it one of the very best for virtual betting.

From World Cup football to Greyhound racing, all of the classic virtual sports are there with Bundesliga branded virtual football a fantastic addition to the virtual portfolio.Unibet’s virtual Bundesliga betting shows real goals from the past as part of their match outcomes with goals between the two teams from the past forming a result on the match.

CASINO

With over 300 slot games available on Unibet the casino side of things offers great quantity and quality when it comes to casino gambling. The Unibet casino is known for its quality with ratings of 4.6 out of 5 from the overall ratings that are provided on our site.

Unibet also offers multiple versions of roulette and blackjack on the site and app with other games such as Baccarat and Live Poker. There are also the great new live casino games that are constantly added like Monopoly Live and Crazy Time.

Unibet Account Opening Process

Registering for a new Unibet account is super quick with the process taking minutes to join and start betting on some of the top sports. Signing up to Unibet gives you options for sign up offers where you can take your pick on a variety when you click through our link above. 

Once you choose your offer you put your name and date of birth in, type in your email address and choose a password and away you go with betting on the site.The quick sign-up process is one of the key reasons why users tend to choose Unibet over other bookies.

Super Quick Sign-Up Process

Unibet’s quick sign-up process allows you to sign up and bet in a matter of minutes by registering using your details on their site and app.

Navigation and user experience [desktop v mobile]

The Unibet site and app both have a similar layout with the green and black colours staying consistent throughout the platform. Unibet’s low score on both the App Store and Google Play may point towards a poor user experience overall but there are still positives to be had.

Our user reviews point towards the reliability of the site being impressive plus the app being good due to the fast sign in process on there.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to Unibet I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very indeed. Placing a bet on Unibet is straightforward with the betslip instantly appearing on your screen when you click a selection.

Managing your account

As mentioned above, the design really makes this tick. On the desktop version, it’s stuff left and right of screen (menu and search to the left, account and bets to the right). On the app, it’s at the bottom, with search, account and bets at the top, with a main nav bar at the bottom that can get you to different sports, in-play options and casino (plus return to the home page).

Unibet Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.

Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.

You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect Unibet to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. Unibet have a legal obligation to question your activity if they believe it to be suspicious.

As part of Unibet’s commitment to safer gambling, they aim to make zero revenue from harmful gambling by the end of 2023.

Unibet Review Summary 

Overall, Unibet is one of the best bookmakers available in the UK. As mentioned, they make our top 10 for 14 different categories – an absolutely huge amount that very few other bookmakers can compete with. 

A huge part of this is down to the markets offered, the consistency of their odds and their dedication to covering smaller sports properly, giving them the love that they deserve. There aren’t many sportsbooks where you can bet on surfing, WWE, water polo and the like, but here you can.

If you are a bettor that likes to look around, has a few accounts, and is constantly trying to squeeze out the best value in upcoming markets, you have to have a Unibet account. There are simply too many parts of the UK betting landscape that Unibet excel at for you to not take advantage.